I’m a former biomedical and communications engineer who moved into marketing twenty years ago and never looked back.
I enjoy learning what your customers need, what you offer them, and how to convey where those two things meet.
I do a lot of research and interviewing to understand your business. A few of the topics I’ve become a (temporary) expert on:
- Medical imaging software
- Internet of Things development platforms
- Green capital needs assessments
- Healthcare statistics in China
- College accreditation
My technical background helps me understand complex topics and then communicate them clearly to a business audience for whom attention is a scarce resource.
I look for the sweet spot between overly general and too-in-the-weeds. People are always grateful for a clear view of their business problems.
Unlike many marketing writers, I don’t claim to be a “storyteller”.
Instead, I ensure that each piece of content is aimed at a specific customer persona at a particular point in their buying cycle and contains a call to action that moves them just a bit further toward becoming your customer.
Seven irrelevant facts about me
- My last name is pronounced Ya-blo-kov, accent on the first syllable
- I also write and publish science fiction under the name Alexander Jablokov
- I was raised near Chicago, and still have a Great Lakes accent
- I read a lot, mostly history, mysteries, and classics
- I love architecture, particularly industrial architecture in a state of decay
- If we have a physical meeting, don’t be surprised if I show up on a bicycle
- I recognize that gossip is the essential foundation of human language
Affordable Housing Institute
iVantage Health Analytics
Recap Advisors/On-Site Insight
Tangible Design Engineering