I’m a former biomedical and communications engineer who moved into marketing twenty years  ago and never looked back.

I enjoy learning what your customers need, what you offer them, and how to convey where those two things meet.

I do a lot of research and interviewing to understand your business. A few of the topics I’ve become a (temporary) expert on:

  • Medical imaging software
  • Internet of Things development platforms
  • Green capital needs assessments
  • Ransomware
  • Fintech
  • Healthcare statistics in China
  • College accreditation

My technical background helps me understand complex topics and then communicate them clearly to a business audience for whom attention is a scarce resource.

I look for the sweet spot between overly general and too-in-the-weeds. People are always grateful for a clear view of their business problems.

Unlike many marketing writers, I don’t claim to be a “storyteller”.

Instead, I ensure that each piece of content is aimed at a specific customer persona at a particular point in their buying cycle and contains a call to action that moves them just a bit further toward becoming your customer.

 
 WHAT I LOOK LIKE WHEN I'M NOT OPERATING A CRANE

WHAT I LOOK LIKE WHEN I'M NOT OPERATING A CRANE

GIVE ME A CALL

Alex Jablokow
617-599-8613
alex@sturdywords.com

Seven irrelevant facts about me

  1. My last name is pronounced Ya-blo-kov, accent on the first syllable
  2. I also write and publish science fiction under the name Alexander Jablokov
  3. I was raised near Chicago, and still have a Great Lakes accent
  4. I read a lot, mostly history, mysteries, and classics
  5. I love architecture, particularly industrial architecture in a state of decay
  6. If we have a physical meeting, don’t be surprised if I show up on a bicycle
  7. I recognize that gossip is the essential foundation of human language

 

Clients

Affordable Housing Institute
Alere Wellogic
American Tower
Campus Cafe
iCorps
Information Mapping
Ipswitch

iVantage Health Analytics
Jen Associates
KVH
lifeIMAGE
MineralTree
MorphoTrust
National Grid

PTC
Radius Worldwide
Recap Advisors/On-Site Insight
SupraNimbus
Tangible Design Engineering
ThingWorx