I've recently been working on articles on the Internet of Things. I have a friend who's been writing a lot of stories on this topic for another outlet, and he was tired of it long before I started my own work.
The Internet of the Things (IoT, sometimes called the Internet of Everything, IoE) is kind of a catch-all term for sensing the state of physical objects, communicating that state, integrating that knowledge into larger analysis, and using that to modify the states of objects appropriately. All well and good, but there is a high amount of fluff in any piece on the topic--though I try to provide some solid information in my own articles, of course.
As often happens, we've reached a point where almost any project has to say it is somehow part of the IoT to feel like it is one of the cool kids. As a result, it can be hard to figure out what is a real IoT project, and what just seems to be.
We've seen greenwashing (claiming your project helps the environment) and cloudwashing (connecting whatever it is you offer through "the cloud", whether or not that really matters). There will be more of these, so I am proposing a general term that will allow you to critique anyone's future claims, no matter which trend they are trying to follow: trendwashing.
Trendwashing is just asserting that whatever you are trying to do is actually part of a larger trend or movement. Sometimes you'll have to add an interface or a menu bar or a seal of approval from some otherwise-unknown standards agency to support that claim. Doing that extra work might technically be trendscrubbing, but I won't carry this too far.
So, watch out for trendwashing. Your competitors are sure to be doing it, and you now have a generally useful term to point that out, presumably in a snarky blog post. As far as I can tell, this is the first place the word has appeared. Let me know if you use it.