How I approach your problem

I find out what you need

I estimate and charge a firm project fee for anything I do for you. I don’t generally work by the hour.

To estimate that cost, we’ll talk to establish key facts about the project and its scope, including:

  • What kind of piece it is, including length and other details. Website copy? Technical white paper? Blog post series?
  • What information you already have, and what I will need to generate, through research, interviews, and other means
  • What the schedule is, who else needs to be involved, etc.

I make you a proposal

Then I give you an estimate. This typically includes two rounds of revision, a schedule, and details about my assumptions about the work that will go into it.

This is the cost of the project, and as long as we stay within the defined scope, that will be the price, even if it requires more work than I initially assumed. It’s my job to get that right.

We reach an agreement

After we agree on that price and scope, I draft a Letter of Agreement, with scope, schedule, payments, and other information formalized, including indemnity language and other legal stuff, which we can both sign.

I will need a deposit before I start work. This is generally 50 percent of the total cost.

We get into the details

Then we talk about things in more detail:

  • Who is the target audience?
  • What problems do they face?
  • How does your product or service help them with these problems?
  • Where are they in the buying cycle?
  • What next action should this piece encourage them to take?
  • What are your character, voice, and style?

The piece is meant to accomplish something. I want to make sure we're clear on what that is, and how we expect it to do that. A lot of my clients find this process enlightening, since it makes explicit things that you might not have thought about for awhile.

I do the work

Then I do what you’re paying me for. I’ll check in on whatever schedule we’ve agreed to, turn things around at the rate I signed up to, and get you your copy by the agreed deadline.


Alex Jablokow