Structured as a guide to the issues a purchaser might miss in the selection of this complex product type, the piece guides discussion, and then is left as reference.
Hospitals often embark on ambitious performance improvement initiatives, only to run into obstacles, employee resistance, and delays. Busy clinical staff can feel uninvolved with a PII that does not take their needs and workflow into account.
I interviewed a number of people familiar with both successful and unsuccessful PIIs, and this paper provides a set of best practices for how hospitals and health systems can benefit from the knowledge of their staff, and thus keep them involved and supportive of the initiative's goals.
This Release is an example of promoting a new report by highlighting the likely regional consequences to what the research had uncovered. Local and regional papers often picked up this type of release, and they were a good way to build relationships with local reporters.
After several miserable months with the inadequate design, I proposed a new layout, and worked with a designer. It works more as a newsmagazine, with sections for different kind of information, from hot news to software updates. Archiving is easy, and readers can easily find older entries.
The result was much greater employee engagement, and a greater volume of submissions from various offices and departments.
Note: the squirrels-making-coffee photo at the top is mine as well, for a theme from the main office.
There are enough frictions between physician offices and health plans without additional ambiguity or administrative overhead. I came up with the Hotsheet so a physician office working with our Medicaid health plan would have a single document that would answer 90 percent of their “how do I do this?” questions.
If I could have added the number of the local pizza delivery, I would have: it would have insured the piece got used. Make your material useful!
A health plan member handbook is typically read only in frustration or despair--and so needs to be clear and helpful under stressful circumstances. Ideally, it contains everything a health plan member would need, and nothing else. Everything about it should be reassuring.
This was also aimed at a low-literacy Medicaid audience, and so had to be as clear and simple as possible.
Many smaller and medium-sized businesses could use Accounts Payable Software to track invoices and payments, but are still unsure whether it is a wise investment. This paper provides a guide to how to prepare for an external audit, showing each step where AP software could help.
The key is to provide useful information in an objective way, positioning yourself as a trusted advisor. There are a lot of ways to go wrong when managing a busy AP department, and the paper provides useful advice.
I proposed this white paper as a way of validating the company's expertise in both pharmaceutical and medical device markets in China. The analyst provided me with notes. I did a large amount of secondary research and created an interesting document with many informational snippets.
After giving some helpful comments, the head of the China office said "boy, you know a lot about China!" My blushes, Watson: I don't (or at least didn't when I started), but I can do the research, listen to experts, and then make a persuasive case.
To attract prospects into your sales funnel, you need to provide useful snippets to the reader who is seeking to understand a market or problem: what I call "sound smart in meetings" content. If they sound (and feel) smart, they will grow to rely on you.
This was the one of a series of pieces. Analysts provided the raw material to my specifications and I wrote and organized the final documents.
This is a quick overview of various functions and issues a prospect might not have adequately considered in the choice of this complex software product. It addresses these issue in a brisk but authoritative manner, and gives specific details, as well as questions the prospect should ask. Informative, but gently pushes the prospect toward the client's solution.